New powerful professional K-Advance 2250 Watt motor. Longer lifetime: 3000 hours – Air flow: 84 m3/h. Air Ionized Tech ion technology. Special antibacterial paint that prevents the creation of microorganisms. Non-heated front plastic part of the hair dryer. Light construction with ergonomic design. Cold air button to lock in the final finish. Built-in cable holder. 3 meter reinforced cable. Soft switches for greater comfort of use. 2 speed options. 4 temperature settings.